Google Competition Claim

You may be owed compensation from Google

Competition Claim Against Google: For abusing its dominant position in the search advertising market

Were You an Advertiser on Google Search Between 2011 and 2025?

If you paid Google, directly or through an agency, for search advertising displayed in the UK between 1 January 2011 and 22 May 2025, you may be entitled to compensation as part of a new collective legal action.

The Case Against Google

On 22 May 2025, Mr Roger Kaye KC filed an application with the UK Competition Appeal Tribunal to bring collective proceedings against:

  • Alphabet Inc.
  • Google LLC
  • Google Ireland Limited
  • Google UK Limited

The proposed claim accuses Google of abusing its dominant position in the search advertising market, resulting in inflated costs and reduced competition, to the detriment of UK advertisers with the value of the claim being in excess of £15bn.

What's being alleged?

Higher Costs

Advertisers were charged more than they should have been.

Lack of Choice

Google’s market dominance restricted access to fair alternatives.

Breach of UK Competition Law

Google’s practices violated legal protections designed to ensure a fair marketplace.

Who is Included?

You may be part of the claim if you:

  • Paid for Google Search advertising between 1 Jan 2011 and 22 May 2025
  • Advertised in the United Kingdom
  • Paid either directly to Google or through third-party intermediaries

 

If the Tribunal certifies the claim, you don’t need to do anything to be included – it’s being brought on an opt-out basis. This means eligible advertisers are automatically included unless they choose to opt out.

Make a claim with KP Law

Standing up for justice, our solicitors are pursuing claims against the affected claimants just like you.

No win, no fee

You will only pay fees if your case is successful.

Experienced solicitors

Our team has extensive experience in claims and is committed to achieving the best outcome for you.

Never afraid of a fight

We are ready to take on large, deep-pocket companies that other law firms shy away from.

Don’t Miss Out

If you’ve advertised with Google during the claim period, you could be owed compensation.
Let KP Law and Mr Roger Kaye KC fight your corner.

Click here to find out whether you may be included in the claim