Were you an advertiser who paid Google for display advertising services between 2015 and 2026?
If you paid Google, directly or through an agency, for display advertising services displayed in the UK between 1 October 2015 and 6 May 2026, you may be entitled to compensation as part of a new collective legal action.
On 6 May 2025, KP Law, acting for AGC Collective Actions Limited, filed an application for a collective proceedings order with the UK Competition Appeal Tribunal.
The proposed claim accuses Google of abusing its dominant position in the display advertising market, resulting in inflated costs and reduced competition, to the detriment of UK advertisers with the value of the claim potentially being in excess of £3Bn.
The Competition Appeal Tribunal’s summary of the case can be found here.
Advertisers received a lower return on advertising spend.
Google has restricted sources of supply of display advertising resulting in lower quality of advertising for advertisers.
Google’s practices violated legal protections designed to ensure a fair marketplace.
You may be part of the claim if you:
If the Tribunal certifies the claim, you don’t need to do anything to be included – it’s being brought on an opt-out basis. This means eligible advertisers are automatically included unless they choose to opt out.
Standing up for justice, our solicitors are pursuing claims on behalf of affected claimants just like you.
We are ready to take on large, deep-pocket companies that other law firms shy away from.
Our team has extensive experience in claims and is committed to achieving the best outcome for you.
Don’t Miss Out
If you’ve advertised with Google during the claim period, you could be owed compensation.
KP Law are working to fight your corner and get you the justice you deserve.
Click here to find out whether you may be included in the claim
KP Law has filed an application for a collective proceedings order with the UK Competition Appeal Tribunal. KP Law is acting for AGC Collective Actions Limited, which is bringing a claim against Google on behalf of UK advertisers for alleged abuse of Google’s dominant position in online display advertising.
Specialist collect redress law firm KP Law, representing Roger Kaye KC, has yesterday filed a £25 billion claim against Google alleging that it has abused its dominant position in online search advertising.